SALESmanago Marketing Automation www.salesmanago.com is a complex solution for Sales & Marketing Departments that monitors and analyzes
customer behavior in response to marketing campaigns, segments the customers and conducts automated marketing programs increasing the number of generated leads and sales conversions. The unique feature is the module that integrates the e-mail boxes of sales people with SALESmanago that leads to automatic customer and lead list building, monitors the effectivenes of sales departments and increases the sales efficiency and directs automated sales activites.
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Marketing Automation featured in our SALESmanago suite is based on automation rules. Using these rules you can automatically react to behaviours or profile changes identified for contacts recorded in your database. The rules enable you to execute simple actions, such as automated notifications and alerts regarding your prospects’ activity to be sent directly to your sales team. On the other hand, you can run fully automated, complex and advanced marketing campaigns thanks to workflows.
How workflow works
A workflow is series of automated actions that you can trigger to occur based on a person’s behaviors or contact information. With workflows, you can plan and build a comprehensive marketing campaigns including the most advanced processes. Just as in the case of simple automation rules an intuitive wizard allows to create and visualize automation processes consist of 3 elements: events, conditions and actions.
Using workflow solution we can plan a series of automatic activities, that will increase your marketing and sales effectiveness. Thanks to workflows, It is possible to:
- generate discount coupons
- send personalized, directly referred messages based on behavior on the website
- sent welcoming emails and SMS
- update database deleting useless contacts or redirecting them to different campaign stages
- simplify campaign process management and set various actions and conditions to achieve the goal
- create multilevel structures for advanced function cooperation
Identification of visitors on your website
The SALESmanago Marketing Automation system features a unique, and one of the most advanced modules currently used for identification and monitoring of website visitors. Unlike to the other analytical tools, our system provides information
about the visits and behavior of specific users. This enables the system to create behavioral profiles, along with generating automatic response to their various behaviors. It is a very heart of the Marketing Automation platform
Monitoring of contacts visiting your websiteSALESmanago Marketing Automation enables you to monitor the behaviour of identified and anonymous users that visit your website. On the basis of identified behaviours the system will automatically create a behavioral profile of every identified website user.
What you get is in-depth knowledge about the interests of a particular prospect at a very early stage of the purchase process.
Video Body Language Monitoring
Video Body Language is a unique SALESmanago Marketing Automation feature that enables monitoring the consumption of video by the registered users in your database. The system enables the monitoring of a number of events related to viewing materials in the most popular players such as YouTube, Vimeo and many others, that you publish on your website or blog
Personalized Website Content
With SALESmanago Marketing Automation system you can turn your website into a channel of communication between you and visitors to your web page, which may now automatically respond to their needs. It is possible to dynamically personalize the content displayed on the web page depending on which user currently visits it. Matching the page content with the user is possible for both anonymous as well as identified users.
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